Halsey Launches Her Own Makeup Brand About Face

Halsey Launches Her Own Makeup Brand About Face

Halsey Launches Her Own Makeup Brand About Face 2021

The vegan and cruelty-free makeup brand — which ranges from $17 to $32 and launches with over 40 cosmetic products, including a blending tool and two makeup bags — comes as a result of Halsey’s experience with makeup, acting as her own makeup artist and applying her beauty looks for performances, photo shoots and …

2021 is shaping up to be the year of new beauty — more specifically speaking, celebrity beauty. The year has already kicked off with exciting celebrity launches (we’re looking at you, JLo Beauty), and with Halsey to launch a beauty brand next, it’s clear that Hollywood is bringing the best of the best.

Chances are you already stocked up on Jennifer Lopez’s skincare line, JLo Beauty — which launched at the top of the new year However, if you’re looking to experiment with your makeup looks this year, you’re in luck: Halsey’s new makeup brand, About-Face, has the fun, mesmerizing, and pop star-approved products to get you started.

And for those of you who can’t wait to get the brand in their collections, you can pre-order the debut collection at the About-Face website (act fast — some of the products are already starting to sell out!).

Halsey Has Makeup Line About-Face Beauty Available Now

The vegan and cruelty-free makeup brand — which ranges from $17 to $32 and launches with over 40 cosmetic products, including a blending tool and two makeup bags — comes as a result of Halsey’s experience with makeup, acting as her own makeup artist and applying her beauty looks for performances, photoshoots, and music videos, as well as her personal style.

“Many of you know I have done my own makeup for concerts, red carpets, magazine covers, and music videos alike for a long time,” the artist said in an Instagram post announcing the launch of About-Face.

“It is one of my greatest loves, but I have always stood firm in the belief that makeup is about feeling cool — not looking perfect. I worked tirelessly on this for years with an incredible team and I hope you feel my DNA all over it.”

The “Graveyard” singer, who has partnered with Yves Saint Laurent Beauté in the past, launches her makeup line with three franchises — Light Lock, Matte, and Shadowstick — in celebration of beauty, honoring inclusivity, acceptance, and exploration.

Halsey Launches Beauty Brand About-Face: What to Know …

“The beauty industry has norms, but I want to encourage people to challenge those standards and allow things to be imperfect and fun,” she said in a press release.

Light Lock, the brand’s signature highlighting range, features liquid, powder, and stick highlighters and a lip gloss that allows beauty lovers to reach high-octane shine.

The Matte collection includes smooth, highly pigmented products such as liquid lipstick, lip pencils, and eyeliner. About-Face’s debut Shadowsticks are cream eyeshadow crayons ranging from soft pastel shades to bright and bold hues.

If you’re already on board with Halsey’s new beauty brand, be sure to also keep an eye out for the next drop from About-Face — a limited-edition matte lip range — which will launch early next month.

Scroll down to pre-order ET Style’s top picks from About-Face, which will begin shipping on Jan. 25.

Halsey Launches Her Own Makeup Brand About Face 2021

Another day, another celebrity beauty line. Today, Halsey announced About Face, a vegan and cruelty-free line of colour cosmetics. The singer/songwriter, whose real name is Ashley Frangipane, is the latest person in a long, long line of celebs (Jennifer Lopez, Selena Gomez, Lady Gaga and Rihanna, to name just four) in launching her own beauty product line.

“Makeup is an art and art is about happy accidents, not any one ideal of perfections,” said Halsey in a statement. “I always feel the most free when I am creating looks without following nay rules. The beauty industry has norms, but I want to encourage people to challenge those standards and allow things to be imperfect and fun.”

“Many of you may already know that I have done my own makeup for concerts, red carpets, magazine covers, and music videos alike for a long time,” she added, in an Instagram post. “It is one of my greatest loves, but I have always stood firm in the belief that makeup is about feeling cool—not looking perfect. I have worked tirelessly on this for years with an incredible team and i hope you feel my DNA all over it.” About Face Anti-Valentine’s Day collection, launching launching February 1, 2021.

Halsey Launches Her Own Makeup Brand About Face 2021

The first About Face drop will include 40 products, from highlighters to lip crayons and eyeshadow sticks, all with a focus on high-intensity colour. The line was developed alongside the creators of Smith + Cult, Hard Candy and Goldie.

Halsey Launches Her Own Makeup Brand About Face
Halsey Launches Her Own Makeup Brand About Face

All About Face products are free of parabens, gluten and synthetic fragrances.  “I have an autoimmune illness, so I’m very sensitive to what goes on my face,” she told Byrdie, of her reasoning behind the formulation choice. “And a lot of my audience, they’re really young, and I just don’t want anyone putting stuff on their face that’s going to hurt them down the line.”

About Face will launch on January 25.  The line is currently available for purchase through the brand’s website – and yes, it ships to Canada (we checked) – and through a year-long partnership with Ipsy.

Halsey to Launch Beauty Brand, Celebrating Self-Expression in the Form of Bold Makeup

 About-Face is launching on Jan. 25 with three makeup franchises: Light Lock, a range of illuminating highlighters and lip gloss; Matte, a collection of matte lip colors, lip pencils and high-pigment eye shadow, and Shadowstick, a selection of colorful cream eye shadow sticks.


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